Assignment rule in Salesforce

Create assignment rules to automate your organization’s lead generation and support processes.

  • Lead Assignment RulesSpecify how leads are assigned to users or queues as they are created manually, captured from the web, or imported via the lead import wizards.
  • Case Assignment RulesDetermine how cases are assigned to users or put into queues as they are created manually, using Web-to-Case, Email-to-Case, On-Demand Email-to-Case, the Self-Service portal, the Customer Portal, Outlook, or Lotus Notes.

Steps for creating Lead Assignment Rule:

1. Go to Setup –> Build –> Customize –> Leads –> Assignment Rule.

2. Click “New” button.

3. Give a name, check “Set this as the active lead assignment rule” check box.

4. Open the assignment rule.

5. Click “New” to create a rule entry.

6. Enter the criteria as per your requirement.

7. Below is the output of my rule criteria.

8. Go to Leads tab. Create a Lead record. Check “Assign using active assignment rule” check box.


This lead record is assigned to Magulan D because the Lead city is Chennai.

Leave a Reply