What is CRM?

Customer relationship management (CRM) is a bridge between Organization and the customers. CRM defines how an Organization manages its customers.

CRM is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.

CRM entails all aspects of interaction that a company has with its customer, whether it is sales or service-related. CRM is often thought of as a business strategy that enables businesses to:

  1.     Understand the customer
  2.     Retain customers through better customer experience
  3.     Attract new customer
  4.     Win new clients and contracts
  5.     Increase profitably
  6.     Decrease customer management costs
A typical CRM has 3 important modules. They are
  1. Marketing
  2. Sales
  3. Servce
Kindly check the below link for CRM Tools and its information

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