Customer relationship management (CRM) is a bridge between Organization and the customers. CRM defines how an Organization manages its customers.
CRM is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.
CRM entails all aspects of interaction that a company has with its customer, whether it is sales or service-related. CRM is often thought of as a business strategy that enables businesses to:
- Understand the customer
- Retain customers through better customer experience
- Attract new customer
- Win new clients and contracts
- Increase profitably
- Decrease customer management costs
A typical CRM has 3 important modules. They are
- Marketing
- Sales
- Servce
Kindly check the below link for CRM Tools and its information
