Deploy the in-app guidance in the Salesforce by creating the package XML

Metadata API entity is Prompt.

 

package.xml:

<?xml version="1.0" encoding="UTF-8"?>
<Package xmlns="http://soap.sforce.com/2006/04/metadata">
    <types>
        <members>*</members>
        <name>Prompt</name>
    </types>
    <version>47.0</version>
</Package>

 

For more info, check https://developer.salesforce.com/docs/atlas.en-us.222.0.api_meta.meta/api_meta/meta_prompt.htm