Use the below package.xml to deploy custom metadata type using Apache ANT tool in Salesforce.
package.xml:
<!-- Custom Metadata Type Data -->
<types>
<members>CustomMetadata__mdt.RecordName</members>
<name>CustomMetadata</name>
</types>
<!-- Custom Metadata Type -->
<types>
<members>CustomMetadata</members>
<name>CustomObject</name>
</types>