The customer engagement score is a single number that is used to measure how engaged your customers and free trial prospects are. Each customer has their own score based on activity and usage of your product and services. The higher the score, the healthier and happier the customer.
An engaged customer, is a customer that best gets the value out of your product or service.
When we talk about customer engagement, it’s common to see people taking into consideration usage metrics only like visits, clickstream, pages per session, time on web site, etc.