Let’s start with what’s similar between Marketing Cloud and Pardot—they’re both marketing automation tools. The difference is that Marketing Cloud helps you engage with your customers, or as we call it Business-to-Consumer (B2C), at scale. This means Marketing Cloud can send, push, and analyze a lot of data. Pardot drives sales through target marketing for businesses who sell to other businesses (B2B). Pardot helps you guide prospects through the whole buying campaign.