What’s the Difference Between a Studio and a Builder?

Marketing Cloud studios help you work with marketing “channels,” which map to the ways you communicate with your customers (email, mobile, social, etc). Marketing Cloud builders represent the “platform” or tools that help you build and manage personalized customer journeys.

For example, imagine you want to connect to your customers via email to tell them all about your weekend sale. You use Email Studio to manage your email distribution to your customers. When you’re ready to personalize, automate, and build cross-channel customer journeys, then you add builders. Journey Builder is the Marketing Cloud tool you use to build a cross-channel customer journey, such as connecting with customers via email and mobile.

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